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  • Marketing and Sustainability : Contradiction or the Path to Profitable Businesses and Sustainable Societies
    Marketing and Sustainability : Contradiction or the Path to Profitable Businesses and Sustainable Societies

    In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business.Examples from across the globe are included on topics such as how businesses use services, sharing practices, and sustainable business models in their operations to face increasing demands to reduce greenhouse gas emissions, limited resources, and increased global competition.This book is concerned with consumer and business markets, considering marketing practices as part of business administration.Up-to-date and topical areas of research such as the sharing economy, are thoroughly discussed and illustrated with supporting models, figures, and vignettes.The book is accompanied by a companion site for instructors and faculty, which includes PowerPoint slides and exam Q&A’s.Videos introducing each chapter’s content are also available via YouTube.Written by a team of highly qualified academics, Marketing and Sustainability includes information on: Factors influencing consumers and their choices, sustainable marketing practices and their effectiveness, and how to communicate sustainability initiatives through marketing campaignsStrategies to be heard in a crowded, branded world, and sustainability business models including product-service systems, social enterprises, and sharing and circular economy modelsSustainable marketing strategies including chapters on sustainable marketing channels, sustainable pricing, sustainability oriented marketing communication and brandingGreenwashing, the process of conveying a false impression or misleading information about how a company’s products are environmentally sound, and why it’s bound to backfire Marketing and Sustainability is an essential reference for undergraduate, graduate, and post-graduate students as well as managers in companies, the public sector, and civil society—all of whom are under increasing pressure to deal with marketing and sustainability for strategic purposes as well as in everyday practices.

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  • Profitable New Face Painting Business
    Profitable New Face Painting Business


    Price: 12.50 £ | Shipping*: 3.99 £
  • Recipe for Success : The ingredients of a profitable food business
    Recipe for Success : The ingredients of a profitable food business

    Karen Green, former UK retail buyer and commercial director for several successful food businesses, shares her stories, advice and exercises to guide readers through the maze of creating a profitable and growing food manufacturing business.Recipe for Success provides a step-by-step guide that enables readers to create high profile food brands and a business that can make and sell these products successfully.The book assists readers to analyse their business and where the opportunities for growth and improvement lie.It also helps readers to design profitable products that will underpin their brand and sell successfully into retailers.The book also contains a number of case studies of companies that have achieved great success, as well as those that have not been as successful.Drawing from these examples and from Karen's own expansive experience, Recipe for Success helps readers to avoid some of the pitfalls of starting a food business.Written with the aim of enabling every food business to evolve in the food industry, Karen has written a unique book that will appeal to both established food businesses and readers who are just starting out in the industry.It will also appeal to readers interested in the UK food retail industry as it offers a fresh perspective on how to create value from a food business, whether it has already been established or is on the horizon.

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  • Sustainability, Technology, and Finance : Rethinking How Markets Integrate ESG
    Sustainability, Technology, and Finance : Rethinking How Markets Integrate ESG

    This book explores the swiftly emerging nexus between sustainability, finance, and technology. Leading practitioners and academic thought leaders reflect on the ways in which technology and digitalization shape how sustainable finance professionals address environmental, social, and governance (ESG) issues.Together, the contributors identify three spheres in which technology shapes how investors make sense of such issues:ESG and technology: finance professionals need to know about how technological innovations, such as chemical recycling for plastics, in the real economy shape firms’ ESG performance; ESG through technology: technological developments, such as AI and blockchain, can enable finance professionals to offer more fine-grained ESG analyses; andESG as technology: the ESG agenda itself is influenced by technological developments that are not well understood by practitioners (e.g., data mining for Bitcoin creating significant emissions).Using practically relevant examples and recent insights from people working in the field, the book explores the linkages between sustainability, technology, and finance in different contexts and shows how practitioners can accelerate needed change processes.This book primarily addresses practitioners in companies and investment firms as well as students enrolled in executive education and MBA programs.

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  • Is firewood profitable?

    Firewood can be profitable for those who have access to a steady supply of wood and a market for selling it. However, the profitability of firewood can depend on various factors such as the cost of sourcing and processing the wood, the demand for firewood in the local area, and the competition from other fuel sources. Additionally, the profitability of firewood can also be influenced by the seasonality of demand, as it is often more in demand during the colder months. Overall, while firewood can be profitable for some, it requires careful consideration of the market and costs involved.

  • Are two jobs profitable?

    Having two jobs can be profitable as it allows you to earn additional income and diversify your sources of revenue. However, it is important to consider the impact on your work-life balance, as juggling two jobs can be demanding and time-consuming. It is essential to weigh the financial benefits against the potential stress and exhaustion that may come with working multiple jobs.

  • Are Christmas stores profitable?

    Christmas stores can be profitable, especially during the holiday season when there is high demand for Christmas decorations, gifts, and other festive items. However, the profitability of a Christmas store can depend on factors such as location, competition, and the store's ability to attract customers. Successful Christmas stores often offer a wide variety of unique and high-quality products, as well as a memorable shopping experience to attract customers and drive sales. Additionally, online sales and marketing can also contribute to the profitability of Christmas stores.

  • Is the saffron trade profitable?

    The saffron trade can be profitable for those who are able to produce high-quality saffron and sell it at a competitive price. Saffron is one of the most expensive spices in the world, and its high value can make it a profitable crop for farmers and traders. However, the profitability of the saffron trade can be influenced by factors such as the cost of production, market demand, and competition from other saffron-producing regions. Overall, while the saffron trade has the potential to be profitable, success in this industry depends on various factors.

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  • The Earnicorns : Stories of Rare Profitable Unicorns
    The Earnicorns : Stories of Rare Profitable Unicorns

    It is an accepted fact that Internet-related businesses are largely loss making.Dhruv Nath uncovers the secrets of four highly respected Internet giants which defy this trend boldly.The book narrates the story of four market leaders: Naukri.com, Zerodha, Zoho and Dream11, and how these companies managed to become profitable and stay that way. These are stories about phenomenal companies and their equally phenomenal founders.How Zoho transformed rural Tamil Nadu, by recruiting young boys and girls who could not afford to go to a decent college. And nurturing them into becoming star programmers. Nithin Kamath, the outstandingly humble founder of Zerodha, who shocked the nation by charging absolutely no brokerage from investors.Sanjeev Bikhchandani, who started Naukri.com from the servant's quarters above his father's garage, using second-hand computers and furniture. And subsequently, grew the business to a point where they have an unbelievable 70 per cent share of the market for white-collar jobs.Harsh Jain of Dream11, who built a roaring fantasy sports platform when everyone advised him not to.

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  • Beyond Strategic Kaizen : Performing Synchronous Profitable Operations
    Beyond Strategic Kaizen : Performing Synchronous Profitable Operations

    Currently, the challenge for manufacturing organizations is how to achieve their expected profit by continuously improving productivity or reducing costs.Manufacturing organizations have been using different improvement approaches to achieving cost reduction and productivity improvement for years by eliminating various losses and waste structures, such as excess inventory, excessive workforce, excessive capacity, excessive utility consumption, and so on.But is the problem solved? Unfortunately, no! Often manufacturing companies focus on maximizing the flow and meeting customer needs but forget their real aim – to make a profit for their stakeholders.Too many organizations meet customer expectations by seeking to continuously synchronize the flow to market demand but forget to check that they are doing it profitably enough to ensure business continuity and prosperity.When the financial results show that they are not so profitable, it is already too late.Moreover, the strategic direction of systematic improvements according to the sales trend – depending on the current degree of production capacity utilization and its dynamic effects on cost structures – is deficient in many manufacturing companies.So, would the failure of strategic and profitable systematic improvements be an option?Of course not!If the ultimate goal of the organization is to create target profit for stakeholders, then the behavior and strategic systematic improvements must be directed to those scenarios, strategies, tasks, problems, and “production levers” that are best based on creating the target profit.That’s what Strategic Kaizen thinking does – the simultaneous and consistent achievement of systematic operational and financial improvements in a strategic and operational manner.It achieves both synchronous operations at market demand by fulfilling takt time and profitable operations in accordance with profit demand by fulfilling takt profit.In short, the Strategic Kaizen mission is striving for the fulfillment of the ideal state of operations called synchronous profitable operations.In this book, the author, while presenting in detail the seven processes of Strategic Kaizen methodology, exposes the answer to historically incomplete thinking of productivity improvements for target profitability.The uniqueness of the book is reinforced by the detailed presentation of the successful application of the Strategic Kaizen thinking over the years in two multinational manufacturing organizations operating in highly competitive markets, addressing the synchronous profitable operations for both the sales increase scenario and the sales decrease scenario.Moreover, it presents examples of the practical application of the “white-collar” Strategic Kaizen. Essentially, by adopting the Strategic Kaizen methodology presented in detail in this book to consistently achieve the ideal state of a manufacturing organization, organizations will enter a new paradigm of thinking of strategic improvements – Strategic Kaizen thinking – to meet annual and multiannual target profits in a unique and effective way that operates according to its own strategic and operational management system.

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  • Marketing Plans : Profitable Strategies in the Digital Age
    Marketing Plans : Profitable Strategies in the Digital Age

    The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks.The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing. The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management.The book provides: A best-practice, step-by-step process for coordinating marketing strategy and planningMethods to create powerful, differentiated value propositionsTools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profitsLessons from the leaders on how to embed world-class marketing within the organisation. Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.

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  • Getting Price Right : The Behavioral Economics of Profitable Pricing
    Getting Price Right : The Behavioral Economics of Profitable Pricing

    Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing AssociationHow do leaders, managers, and proprietors go about the essential task of setting prices?What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable?Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing.Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—a firm’s or manager’s pricing orientation—results in a better long-term pricing strategy.He explores how pricing actually happens in practice and shows how to identify and remove the psychological blinders that cause suboptimal decisions and policies.Smith details how to improve pricing orientation by combining the soft behavioral skills that intuitively shape and refine pricing practice with the hard analytic skills that guide and structure pricing strategy.The result is more rational and more profitable pricing—with respect to not only revenue and profitability but also employee productivity and customer satisfaction. Offering an accessible and actionable model, Getting Price Right is the first book to apply behavioral economics to managerial price setting.It is a must-read for corporate business leaders, thought leaders, and professionals interested in advances in pricing and for managers, entrepreneurs, proprietors, and small and midsize business owners whose everyday work involves pricing.

    Price: 35.00 £ | Shipping*: 0.00 £
  • Is the idea economically profitable?

    The profitability of the idea depends on various factors such as market demand, competition, cost structure, and revenue potential. Conducting a thorough market analysis and financial feasibility study can help determine the economic viability of the idea. Additionally, considering factors like scalability, sustainability, and potential for growth can also impact the profitability of the idea in the long run. Ultimately, the idea's economic profitability will be determined by its ability to generate revenue and sustain a competitive advantage in the market.

  • How profitable is dropshipping currently?

    Dropshipping can be profitable for some individuals, but success in this business model depends on various factors such as product selection, marketing strategies, and operational efficiency. While dropshipping offers low startup costs and minimal risk, competition is high, profit margins can be slim, and there are challenges such as shipping delays and quality control issues. To be profitable in dropshipping, it is essential to carefully research and select the right products, build a strong brand, and provide excellent customer service.

  • Are agricultural businesses still profitable?

    Yes, agricultural businesses can still be profitable, but it depends on various factors such as market demand, input costs, weather conditions, and government policies. Some agricultural sectors, like organic farming or specialty crops, may be more profitable than others. Additionally, adopting modern technologies and sustainable practices can help improve profitability in the agricultural sector. Overall, with careful planning and management, agricultural businesses can still be profitable in today's market.

  • Which fish farming can be profitable?

    Fish farming of high-value species such as salmon, trout, and shrimp can be profitable due to their high market demand and selling price. These species typically require specific environmental conditions and feed, but they can yield significant profits if managed effectively. Additionally, fish farming in recirculating aquaculture systems (RAS) or land-based facilities can also be profitable as they allow for better control over water quality and disease management, leading to higher productivity and reduced risks.

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